Our FOUNDER

Valérie Batrice is the founder and president of Batrice Sports Group - a sports business firm in Miami, Dallas and Madrid - built with a challenger mentality. She is a trusted partner working with brands, athletes and sports teams that want to expand into new markets, move into new business ventures, or reposition entirely. Before founding the firm, she spent two decades leading brand strategy for Fortune 100 and private-equity-owned companies including Microsoft, Procter & Gamble (Pantene/Gillette/P&G Beauty) and Newell Brands. Her partnership and campaign work spans Formula 1, the NBA/WNBA, the NFL, the Olympic Games, the World Cup, HBO and Netflix.

She is passionate about travel, live sports events and is addicted to UK TV series.

What she hears the most: Where in the world are you today? Although she was born and raised in Paris, France, she has lived in Puerto Rico, Boston, Miami, Dallas and Madrid.

A woman with dark hair and makeup smiling in a dimly lit room with chandeliers in the background.
A man and woman smiling and standing close together indoors, with other people in the background and a sports field.
A man and woman smiling and standing close together indoors, with other people in the background and a sports field.
Woman wearing a helmet and a white jacket standing on a race track at Las Vegas Grand Prix, with another woman in black jacket in background and empty grandstands.
Woman wearing a helmet and a white jacket standing on a race track at Las Vegas Grand Prix, with another woman in black jacket in background and empty grandstands.
Woman standing on a circular logo on a sports field with stadium seating in the background, sunny sky with clouds, and a person standing near the railing.
A woman with dark hair and a smiling man wearing a tiger-print hoodie and a motorcycle helmet at a racing event, smiling and posing for a photo behind a metal barrier.

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